Privacy Policy

We collect the information needed to save a build, answer a question, review a reservation, process a payment, manage an order, and support a customer.

• Contact and delivery details, such as name, email, phone number, address, and delivery ZIP code.
• Configurator choices, saved-build identifiers, trailer models, options, accessories, notes, pricing snapshots, and revisions.
• Reservation and transaction records, including amount, status, provider identifiers, and timestamps. Payment-card fields are handled by Stripe; Rugged does not need your complete card number.
• Communications with Rugged, approvals, support requests, and completion-review activity.
• Website and device information, such as pages viewed, referral details, browser data, IP address, and essential local storage, session storage, or cookies used to keep a build working and understand site performance.
• First- and last-touch attribution details retained for up to 90 days, including standard UTM campaign fields, supported advertising click identifiers, the route-only landing page, and an external referrer hostname.
• If you allow Analytics and later submit contact details, HubSpot may associate its visitor cookie and consented public-page history with your customer record. Private payment, reservation-confirmation, account, and admin routes are excluded from that browser tracking.

We use information to operate and improve the configurator, reconnect customers with saved builds, provide sales and support follow-up, confirm pricing and delivery, process and verify payments, manage build approvals and revisions, communicate order progress, prevent misuse, and meet applicable legal obligations.

If you submit contact details or reserve a trailer, Rugged may save a sanitized attribution record with the lead, build, or order so the team can understand how the request reached Rugged and support sales and order operations. That operational record is not sent to Google Analytics or Google Ads as a custom attribution payload before the applicable analytics or advertising choice.

The configurator can preserve a draft before you identify yourself so a longer-consideration purchase is not lost. Anonymous build drafts may be retained for up to 365 days. A draft can become associated with you if you later provide contact information, request follow-up, or reserve that build.

Your browser may also store build information locally so you can resume. Clearing browser storage can remove that local copy, but it does not automatically delete information already submitted to Rugged.

We share information with service providers when needed to run the website, process a reservation, maintain the customer record, communicate with you, and complete the order. They process information under their own terms and privacy practices.

When Google address suggestions are available and you type in the street-address field, the address text is sent to Google Maps to return suggestions. You may continue with manual address entry if suggestions are unavailable or you prefer not to select one.

We may also disclose information when required by law, to protect customers or the business, or in connection with a business transaction. We do not authorize service providers to use customer information for purposes unrelated to the services they provide to Rugged.

When you request help, save contact details, or reserve a build, Rugged may call, email, or text about that request, reservation, or order. These operational messages are part of serving the request you made.

Marketing consent is optional, requested separately where required, and is not a condition of purchase. You can withdraw marketing consent using the instructions in a message or by contacting Rugged. Opting out of marketing does not stop necessary reservation, order, delivery, safety, or service communications.

Anonymous drafts may be kept for up to 365 days. Other records are kept for as long as reasonably needed to manage the customer relationship and order, provide service, maintain transaction and approval history, resolve disputes, protect the service, and meet applicable legal or accounting obligations. Retention can vary by record type and legal requirement.

You may contact Rugged to ask about, access, correct, or delete personal information, or to withdraw optional marketing consent. Available rights and exceptions depend on where you live and applicable law. Rugged may need to verify a request before acting on it.

When measurement is enabled, optional analytics and advertising storage default to denied. Under advanced Consent Mode, Google may receive cookieless measurement pings before you make a choice, but optional storage remains denied. HubSpot browser tracking is not loaded until you allow Analytics. You can accept, reject, or customize analytics and advertising measurement and reopen those controls from the Measurement preferences link in the site footer.

Rugged and its service providers use administrative, technical, and organizational safeguards appropriate to the information and service. No website, storage system, or transmission method can be guaranteed completely secure.

We may update this policy as the website and purchase process change. The effective date at the top of this page identifies the version currently published.